We were recently notified about some plagiarism perpetrated against Hopdoddy, a burger bar from Dallas, Texas. It appears that the new logo for Pawnee, Oklahoma based agricultural technology company SmartStock bares a striking resemblance to Hopdoddy‘s Cow Head Mark as designed by Make&Matter in 2011/2012.


From the overlay you can see that the linework of the marks are not the same but the unique forms of the Hopdoddy mark have been completely redrawn by the ‘designer’ of the SmartStock logo making it blatantly obvious that the work was copied.


LogoThief have contact SmartStock and enquired as to the name of the ‘designer’ of their plagiarised logo. We will post the details here as soon as we have them.